[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bizzone.cz\/minulost-zabavniho-prumyslu\/#Article","mainEntityOfPage":"https:\/\/www.bizzone.cz\/minulost-zabavniho-prumyslu\/","headline":"Minulost z\u00e1bavn\u00edho pr\u016fmyslu","name":"Minulost z\u00e1bavn\u00edho pr\u016fmyslu","description":"Phineas Taylor Barnum mo\u017en\u00e1 s\u00e1m nevynalezl showbusiness ani cirkus, ale oboje p\u0159ivedl na sv\u011btlo v takov\u00e9m rozsahu, \u017ee se stal jedn\u00edm z\u00a0prvn\u00edch milion\u00e1\u0159\u016f d\u00edky z\u00e1bavn\u00edmu pr\u016fmyslu. N\u011bkter\u00e9 z\u00a0jeho technik a marketingov\u00fdch strategi\u00ed jsou pou\u017e\u00edv\u00e1ny dodnes. P\u0159esto (nebo proto) se o n\u011bm ned\u00e1 mluvit jako o p\u0159\u00edli\u0161 p\u0159\u00edkladn\u00e9m \u010dlov\u011bku, nebo\u0165 ne v\u0161echny j\u00edm vyu\u017e\u00edvan\u00e9 praktiky se...","datePublished":"2017-06-26","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.bizzone.cz\/author\/#Person","name":"bizzone.cz\n","url":"https:\/\/www.bizzone.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bizzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/bizzone.cz\/wp-content\/uploads\/img_a319145_w2548_t1530004977.jpg","url":"https:\/\/bizzone.cz\/wp-content\/uploads\/img_a319145_w2548_t1530004977.jpg","height":"","width":""},"url":"https:\/\/www.bizzone.cz\/minulost-zabavniho-prumyslu\/","about":["Neza\u0159azen\u00e9"],"wordCount":609,"articleBody":"Phineas Taylor Barnum mo\u017en\u00e1 s\u00e1m nevynalezl showbusiness ani cirkus, ale oboje p\u0159ivedl na sv\u011btlo v takov\u00e9m rozsahu, \u017ee se stal jedn\u00edm z\u00a0prvn\u00edch milion\u00e1\u0159\u016f d\u00edky z\u00e1bavn\u00edmu pr\u016fmyslu. N\u011bkter\u00e9 z\u00a0jeho technik a marketingov\u00fdch strategi\u00ed jsou pou\u017e\u00edv\u00e1ny dodnes. P\u0159esto (nebo proto) se o n\u011bm ned\u00e1 mluvit jako o p\u0159\u00edli\u0161 p\u0159\u00edkladn\u00e9m \u010dlov\u011bku, nebo\u0165 ne v\u0161echny j\u00edm vyu\u017e\u00edvan\u00e9 praktiky se nesly v\u00a0mor\u00e1ln\u00edm a etick\u00e9m duchu.Zrozen\u00ed my\u0161lenkyP\u0159ed za\u010d\u00e1tkem sv\u00e9ho cirkusu vyzkou\u0161el n\u011bkolik povol\u00e1n\u00ed a to v\u00edce \u010di m\u00e9n\u011b \u00fasp\u011b\u0161n\u011b. Do pov\u011bdom\u00ed se nejprve dostal vlastn\u00edmi novinami, kter\u00e9 vyd\u00e1val a tak\u00e9 jako majitel loterie. D\u00edky n\u00ed se \u00fadajn\u011b utvrdil v\u00a0tom, jak r\u00e1di se lid\u00e9 nechaj\u00ed vodit za nos a ve chv\u00edli, kdy byla jeho loterie zak\u00e1z\u00e1na, m\u011bl v\u00a0hlav\u011b nov\u00fd pl\u00e1n. Koupil starou nemocnou otrokyni, kterou za\u010dal ukazovat jako ch\u016fvu George Washingtona. Tvrdil, \u017ee je j\u00ed 161 let. A lid\u00e9 se jen hrnuli. Ov\u0161em po smrti t\u00e9to d\u00e1my vy\u0161la najevo pravda o jej\u00edm p\u016fvodu i v\u011bku a Barnum se br\u00e1nil slovy, \u017ee byl s\u00e1m oklam\u00e1n. Nicm\u00e9n\u011b ze sv\u00fdch dal\u0161\u00edch \u201epodvodn\u00fdch\u201c aktivit neustoupil.Cirkusov\u00e1 vystoupen\u00edSv\u016fj cirkus si za\u0159\u00eddil v\u00a0budov\u011b star\u0161\u00edho muzea, kter\u00e9 mu poslou\u017eilo jak p\u0159i vystavov\u00e1n\u00ed mrtv\u00fdch tak \u017eiv\u00fdch \u201eexpon\u00e1t\u016f\u201c. Dovedn\u011b pracoval s\u00a0reklamou a nechal vyhl\u00e1sit, \u017ee u n\u011bho jedin\u00e9ho maj\u00ed lid\u00e9 mo\u017enost shl\u00e9dnout mo\u0159skou pannu. P\u0159ed zraky n\u00e1v\u0161t\u011bvn\u00edk\u016f pak polo\u017eil opi\u010d\u00ed kostru napojenou na ocas ryby. N\u011bkter\u00fdm se p\u0159\u00edli\u0161 nel\u00edbilo, \u017ee za takovou pod\u00edvanou vydali sv\u00e9 pen\u00edze, jin\u00ed se bavili vychytralost\u00ed t\u00e9 lsti. A on pokra\u010doval.Sehnal d\u00edt\u011b s\u00a0r\u016fstov\u00fdmi probl\u00e9my a p\u0159edv\u00e1d\u011bl ho od jeho p\u011bti let do doby dosp\u011blosti, kdy se chlapec mohl osamostatnit. Pod Barnumov\u00fdm veden\u00edm sice dos\u00e1hl velk\u00e9 sl\u00e1vy jako \u201egener\u00e1l Pale\u010dek\u201c, ale tak\u00e9 ji\u017e od sedmi let pro pobaven\u00ed div\u00e1ku pil a kou\u0159il.Dal\u0161\u00ed z\u00a0d\u016fle\u017eit\u00fdch atrakc\u00ed krom\u011b \u201elidsk\u00fdch zvl\u00e1\u0161tnost\u00ed\u201c a podfuk\u016f byla zv\u00ed\u0159ata. Sloni, kon\u011b, exotick\u00e9 \u0161elmy, to v\u0161echno nab\u00edzela Nejv\u011bt\u0161\u00ed show na Zemi. Postupn\u011b se dopracoval tak\u00e9 k\u00a0poj\u00edzdn\u00e9mu zv\u011b\u0159inci, kter\u00fd mu umo\u017enil oslovit div\u00e1ky na je\u0161t\u011b rozs\u00e1hlej\u0161\u00edm \u00fazem\u00ed a vybudovat si pov\u011bst \u0161iroko daleko.Showman\u016fv odkazMnoho v\u011bc\u00ed, kter\u00e9 za sv\u00e9ho p\u016fsoben\u00ed zapo\u010dal, se dr\u017e\u00ed dodnes. Mezi takov\u00e9 n\u00e1pady pat\u0159\u00ed nap\u0159\u00edklad d\u011blen\u00ed publika do sektor\u016f, kter\u00e9 stup\u0148uj\u00ed hodnotu l\u00edstk\u016f, postupy propagace – Barnum pr\u00fd podpl\u00e1cel novin\u00e1\u0159e, aby vylep\u0161ovali ve sv\u00fdch \u010dl\u00e1nc\u00edch reputace jeho p\u0159edstaven\u00ed, otiskovali jeho reklamy, s\u00e1m napsal n\u011bkolik knih pro d\u011bti, kde jako hlavn\u00ed postavy vystupovala zv\u00ed\u0159ata z\u00a0jeho cirkusu, po ulic\u00edch rozm\u00edstil sv\u00e9 zam\u011bstnance, kter\u00e9 zp\u011bvem a tancem l\u00e1kali na dal\u0161\u00ed vystoupen\u00ed\u2026Sv\u016fj cel\u00fd \u017eivot se tento \u201ekr\u00e1l humbuku\u201c dr\u017eel obr\u00e1cen\u00e9ho r\u010den\u00ed, je\u017e zn\u011blo: v\u00edce je v\u00edce. O jeho \u017eivotn\u00edm stylu a povaze vypov\u00eddaj\u00ed tak\u00e9 cit\u00e1ty, kdy prohl\u00e1sil: \u201eBez propagace se stane n\u011bco hrozn\u00e9ho … nic!\u201c a \u201eNikdo nikdy neprovedl zm\u011bnu t\u00edm, \u017ee byl stejn\u00fd jako ostatn\u00ed.\u201c                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Minulost z\u00e1bavn\u00edho pr\u016fmyslu","item":"https:\/\/www.bizzone.cz\/minulost-zabavniho-prumyslu\/#breadcrumbitem"}]}]