[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bizzone.cz\/seo-clanky-nejsou-jen-obycejne-psani\/#Article","mainEntityOfPage":"https:\/\/www.bizzone.cz\/seo-clanky-nejsou-jen-obycejne-psani\/","headline":"SEO \u010dl\u00e1nky nejsou jen oby\u010dejn\u00e9 psan\u00ed","name":"SEO \u010dl\u00e1nky nejsou jen oby\u010dejn\u00e9 psan\u00ed","description":"Mysl\u00edte si, \u017ee to dok\u00e1\u017eete sami? Zkusit to m\u016f\u017eete, ale zaru\u010den\u011b nez\u00edsk\u00e1te stejn\u00fd v\u00fdsledek jako s profesion\u00e1ln\u00edm copywriterem. Copywriting SEO je dovednost, ve kter\u00e9 se kombinuje n\u011bkolik vlastnost\u00ed. Pokud nem\u00e1te v\u0161echny z nich, texty nebudou m\u00edt tu nejlep\u0161\u00ed podobu pro u\u017eivatele i vyhled\u00e1va\u010de. Zde jsou \u010dty\u0159i z\u00e1kladn\u00ed dovednosti texta\u0159e: schopnost ps\u00e1t kvalitn\u011b a poutav\u011b, skv\u011bl\u00e9...","datePublished":"2019-06-19","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.bizzone.cz\/author\/#Person","name":"bizzone.cz\n","url":"https:\/\/www.bizzone.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bizzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/bizzone.cz\/wp-content\/uploads\/Psan%C3%AD%20podklady%20informace.jpg","url":"https:\/\/bizzone.cz\/wp-content\/uploads\/Psan%C3%AD%20podklady%20informace.jpg","height":"","width":""},"url":"https:\/\/www.bizzone.cz\/seo-clanky-nejsou-jen-obycejne-psani\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go","name":"Tipy na Vas\u030ce texty a Va\u0301s\u030c copywriting","description":"Pokulh\u00e1v\u00e1 V\u00e1m V\u00e1\u0161 digit\u00e1ln\u00ed online marketing? Pokud ano, tak se ur\u010dit\u011b pod\u00edvejte na toto video!\n\nDneska jsem si pro V\u00e1s p\u0159ipravil tipy na to, jak d\u011blat opravdu dobr\u00fd copywriting a jak ps\u00e1t dob\u0159e texty va\u0161ich inzer\u00e1t\u016f.\n\nOdkaz na p\u0159ihl\u00e1\u0161en\u00ed k webin\u00e1\u0159i:\nhttps:\/\/events.genndi.com\/register\/818182175026325932\/14c7a0d257\n\nSlu\u017eba na tvorbu str\u00e1nek, kter\u00e9 skute\u010dn\u011b prod\u00e1vaj\u00ed: https:\/\/www.konverzky.cz\n\nU\u010dte se od n\u00e1s internetov\u00fd marketing v na\u0161\u00ed Akademii:\nhttps:\/\/inizio-academy.teachable.com\/p\/zaklady-digitalniho-marketingu\n\nSLEVOV\u00dd KUP\u00d3N: YT20INIZIO\n\nSledujte n\u00e1s tak\u00e9 na Instagramu, kde se pravideln\u011b d\u011bl\u00edme o kr\u00e1tk\u00e9 tipy na zlep\u0161en\u00ed web\u016f a digit\u00e1ln\u00edho marketingu: https:\/\/www.instagram.com\/iniziocz\/ \n\n\u010ct\u011bte n\u00e1\u0161 blog:\nhttp:\/\/blog.inizio.cz\/ \n\nPokud pot\u0159ebujete poradit s Va\u0161\u00edm marketingem nebo webem, domluvte si s n\u00e1m nez\u00e1vaznou konzultaci:\nhttps:\/\/www.inizio.cz\/domluvit-konzultaci.html","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/VX7D3LGx5go\/default.jpg","https:\/\/i.ytimg.com\/vi\/VX7D3LGx5go\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/VX7D3LGx5go\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/VX7D3LGx5go\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/VX7D3LGx5go\/maxresdefault.jpg"],"uploadDate":"2019-11-25T19:22:22+00:00","duration":"PT5M35S","embedUrl":"https:\/\/www.youtube.com\/embed\/VX7D3LGx5go","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCuLAzxsZnQOEpwOG-tjnmgQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCuLAzxsZnQOEpwOG-tjnmgQ","name":"Honza z Inizia","description":"Zakladatel skupiny Inizio.cz, autor, investor. Z\u00edskejte 250milonov\u00fd framework zde\ud83d\udc47","logo":{"url":"https:\/\/yt3.ggpht.com\/EJOxiPAuPVRGaNCG6qTP6N86N1xquZH7cuWqa6yc1BDvC3dA6pTXKAE549NGuRSnGRAy2VJzttY=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":8439}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=VX7D3LGx5go#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":175}]},"about":["Neza\u0159azen\u00e9"],"wordCount":425,"articleBody":"   Mysl\u00edte si, \u017ee to dok\u00e1\u017eete sami? Zkusit to m\u016f\u017eete, ale zaru\u010den\u011b nez\u00edsk\u00e1te stejn\u00fd v\u00fdsledek jako s profesion\u00e1ln\u00edm copywriterem. Copywriting SEO je dovednost, ve kter\u00e9 se kombinuje n\u011bkolik vlastnost\u00ed. Pokud nem\u00e1te v\u0161echny z nich, texty nebudou m\u00edt tu nejlep\u0161\u00ed podobu pro u\u017eivatele i vyhled\u00e1va\u010de. Zde jsou \u010dty\u0159i z\u00e1kladn\u00ed dovednosti texta\u0159e:schopnost ps\u00e1t kvalitn\u011b a poutav\u011b,skv\u011bl\u00e9 znalosti \u010desk\u00e9ho jazyka (gramatiky, stylistiky a \u0161irokou slovn\u00ed z\u00e1sobu),p\u0159ehled o dan\u00e9m t\u00e9matu,znalosti o z\u00e1sad\u00e1ch optimalizace pro vyhled\u00e1va\u010de.Nyn\u00ed p\u0159ich\u00e1z\u00ed ot\u00e1zka, jak m\u00e1 takov\u00fd SEO \u010dl\u00e1nek vypadat. Ide\u00e1ln\u00ed je, kdy\u017e na z\u00e1sady a krit\u00e9ria textu mysl\u00edte ji\u017e na jeho za\u010d\u00e1tku. M\u016f\u017eete ho p\u0159izp\u016fsobit a\u017e na konci, ale je zde riziko, \u017ee to na n\u011bm bude vid\u011bt. A to rozhodn\u011b nechcete. Pod\u00edvejme se na \u00fapln\u00fd z\u00e1klad.https:\/\/www.youtube.com\/watch?v=VX7D3LGx5goStrukturaStruktura je d\u016fle\u017eit\u00e1 pro n\u00e1v\u0161t\u011bvn\u00edka i roboty. Ide\u00e1ln\u00ed je pou\u017e\u00edvat nadpisy a podle nich text d\u011blit (H1, H2, H3 atd.). Stejn\u011b tak vsa\u010fte na zv\u00fdraz\u0148ov\u00e1n\u00ed d\u016fle\u017eit\u00e9ho tu\u010dn\u011b, odr\u00e1\u017eky, \u010d\u00edslov\u00e1n\u00ed a tvo\u0159en\u00ed odstavc\u016f v d\u00e9lce t\u0159\u00ed a\u017e p\u011bti \u0159\u00e1dek. Jen tak bude text skute\u010dn\u011b p\u0159ehledn\u00fd a bude velice jednoduch\u00e9 ho \u010d\u00edst a vyhled\u00e1vat v n\u011bm to, co dan\u00fd \u010dlov\u011bk hled\u00e1.S t\u00edm souvis\u00ed i samotn\u00e9 psan\u00ed. Vhodn\u00e9 jsou krat\u0161\u00ed v\u011bty. Souv\u011bt\u00ed na t\u0159i \u0159\u00e1dky nikdo \u010d\u00edst nebude a pokud ano, tak mu s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed neporozum\u00ed. Nepou\u017e\u00edvejte odborn\u00e9 term\u00edny, pokud se nejedn\u00e1 o odborn\u00fd \u010dl\u00e1nek. Pou\u017e\u00edvejte b\u011b\u017en\u00fd jazyk, ale pokud se nebude jednat o modern\u00ed produkt \u010di slu\u017ebu ur\u010denou pro mlad\u0161\u00ed generace, dr\u017ete se spisovn\u00e9ho jazyka.Rozsah, obr\u00e1zky a ALTZde je to trochu sporn\u00e9. V minulosti nap\u0159. Google d\u00e1val p\u0159ednost krat\u0161\u00edm \u010dl\u00e1nk\u016fm o 500 a\u017e 600 slov. Dnes se mu l\u00edb\u00ed i del\u0161\u00ed v\u011bci, tak\u017ee s rozsahem si zas takovou hlavu nelamte. Hlavn\u011b do n\u011bj dosta\u0148te v\u0161e, co chcete a pot\u0159ebujete. Nezapom\u00ednejte ani na obr\u00e1zky nebo fotky opat\u0159en\u00e9 ALT (alternativn\u00edm) popisem. Ten slou\u017e\u00ed k tomu, aby vyhled\u00e1va\u010d v\u011bd\u011bl, co se na obr\u00e1zku nach\u00e1z\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO \u010dl\u00e1nky nejsou jen oby\u010dejn\u00e9 psan\u00ed","item":"https:\/\/www.bizzone.cz\/seo-clanky-nejsou-jen-obycejne-psani\/#breadcrumbitem"}]}]